almost there! You have a professionally edited and designed manuscript,
a knock-out cover, and you've chosen an appropriate printer. Now it's
time to introduce your book to the world. If you're not sure where to
start, don't worry. We never want our authors to feel abandoned once their
book arrives. For those authors who want to have their books reach bookstores
and the media, we offer a range of promotional services. From a simple
press release you can fax to your hometown newspaper, to an extensive
media kit that any organization can use to order or promote your book,
we can help you meet your goals.
Releases and Press Kits
Our staff of editors, designers, and marketers will work with you to produce
a press kit for media outlets. A news release is the minimum you'll need,
but you're more likely to garner attention with a press kit. When we create
your press kit, we'll provide all the materials to you on disk or as camera-ready
art so that you can print extra copies any time you need them. Our kits
include a news release, an author bio, an author interview, a stellar
excerpt, and an image of your book's cover perfect for reprinting in reviews
or newspaper articles. All of these materials are designed to do the work
for the journalist or bookseller who receives them, making it easier for
them to promote or review your book.
Many national magazines and newspapers require a three-month lead time
in order consider a feature about you and your book. However, they also
want the feature to run when the book is hot off the presses. In the publishing
industry it is standard to create and send out galleys (also called review
copies, advance copies, and proofs) four to five months prior to the release
of your book. Your galleys can be sent, along with a press kit, to national
and large regional media. October can produce professional galleys and
provide contact information for appropriate media outlets. We'll work
with you to devise a list that best fits your book.
We know that every author's needs and goals are different. If the idea
of press kits and galleys seem like more than you want, we'll work with
you to pick and choose aspects of our promotional services that will work
for you. If you're not sure what you might need, we'll sit down and help
you decide if a local, regional, or national media campaign is appropriate
for your book. Our staff will work with you to select the promotional
elements that will best suit your book and your budget.
In addition to creating your press kits and helping you identify targeted
media outlets, we can coordinate your promotional mailings. Let us do
the printing, envelope stuffing, and stamping. We'll send out your galleys,
press kits, or other promotional items in attractive, attention-grabbing
packaging. Fees depend on the extent of the mailing.
For those authors who don't know where to begin or who want a more directed
approach, we offer marketing and promotional consultations-sharing the
insights only years of experience can give.